Anyone familiar with fashion knows how important social media has become to promote a brand or designer label. This is something modeling agencies have now realized and begun using to promote their models as "social influencers". Socially savvy agencies are engaging their online audiences with images and content from their models' latest campaigns. This distribution of content can be used to demonstrate to a client how influential one of their model's may be for creating online sales for a brand. More and more, brands and retailers are paying a model for their social media engagement. This is called "Social Usage". Agencies that are quick to adopt systems like D'Marie will find themselves highly profitable, as they can now measure, manage and report a model's social media engagment across Facebook, Twitter, Instagram and personal blogs. Below are the Top 10 new york based modeling agencies according to the total size of their individual audiences. Don't be confused, the D'Marie ranking is a calculation based on much more than just total followers so you'll notice that ranking doesn't align with the below list which is just based on their combined audience size.

1) Ford Models

TOTAL FOLLOWERS: 892,802

Facebook: 542,042 Twitter: 190,995 Instagram: 159,765

2) Wilhelmina Models

TOTAL FOLLOWERS: 449,887

Facebook: 236,216 Twitter: 66,140 Instagram: 147,531

3) IMG

TOTAL FOLLOWERS: 381,339

Facebook: 103,412 Twitter: 63,515 Instagram: 214,472

4) Elite Models

TOTAL FOLLOWERS: 378,325

Facebook: 275,681 Twitter: 77,087 Instagram: 25,557

5) Next

TOTAL FOLLOWERS: 326,208

Facebook: 90,037 Twitter: 137,524 Instagram: 98,647

6) Society Management

TOTAL FOLLOWERS: 178,114

Facebook: 16,551 Twitter: 9,088 Instagram: 152,475

7) New York Model Management

TOTAL FOLLOWERS: 150,371

Facebook: 42,749 Twitter: 60,378 Instagram: 47,224

8) Marilyn Models

TOTAL FOLLOWERS: 112,882

Facebook: 39,192 Twitter: 57,365 Instagram: 16,325

9) DNA Models

TOTAL FOLLOWERS: 109,139

Facebook: 36,375 Twitter: 42,183 Instagram: 30,581

10) One Management

TOTAL FOLLOWERS: 68,376

Facebook: 15,383 Twitter: 24,534 Instagram: 28,459