Article by: Kosta Karakashyan
Some athletes are known for their success, and then some athletes are household names with a sizzling career and multiple endorsements. Today we’re looking at the only and only Cristiano Ronaldo’s who commands an impressive $728,973.35 ad value for a single post across Facebook, Twitter and Instagram. This makes Ronaldo, who plays for Real Madrid C.F., not only the highest valued soccer player on social media, but the highest valued athlete across all professional sports.
Ranked second is Lionel Messi ($558K) with FC Barcelona, and third is Neymar Jr. ($432K) with Paris Saint-Germain F.C., both currently in qualifying matches to go to Moscow for the 2018 FIFA World Cup.
Ronaldo’s fan base across Facebook, Twitter and Instagram amounts to 296,379,033, and he has been the top-performing athlete on these platforms for over 12 months. (A rare feat in the constant shifting influencer landscape.) His following is 67.65 percent higher than Neymar’s 176,781,674, and 74.33 percent higher than Messi’s 170,0130,470. Capitalizing on quantity, Ronaldo is also the most active of the three on Instagram with 45 posts over the last 30 days. He is known for publishing promotional content for his namesake CR7 denim line and sponsored content for a Nike Mercurial collaboration.
By comparison, the highest valued female athlete on social media is currently Serena Williams with $111,399 per post across Facebook, Twitter and Instagram. In the D’Marie database, athletes are the only type of social media influencer where men typically outvalue women. Serena’s follower growth across all platforms is steady with approximately 19,063 new followers a day. She has a total Instagram following of 6,791,615.
"Clearly Cristiano Ronaldo understands more than just soccer," says our very own Frank Spadafora, CEO of D’Marie Analytics. "Unlike most social media influencers, Ronaldo has consistently pulled larger engagements per post than any other athlete. His social feeds combine a well-crafted look into his life on and off the pitch. His imagery of cars, fashion, athleticism and, quite frankly, abs are aspirational to many men and women across social media." If you don’t believe us, take a look for yourself.
*Note: Data for this article was pulled October 9, 2017 at 12:00pm EST.
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