D'Marie Analytics is the newest company to join the Council of Fashion Designers of America’s (CFDA) Strategic Partnership Group. The partnership will focus on several social-centered initiatives within the fashion industry; mainly improving the practice of gathering and interpreting social media analytics amongst brands and standardizing influencer casting practices amongst CFDA members.

“Recently, the CFDA has been fiercely focused on developing into a more digitally savvy organization for its members, so we’re pleased to become a partner at precisely this moment of evolution,” says Frank Spadafora, CEO of D’Marie Analytics. “By working with the CFDA, the governing organization of the industry, we have the opportunity to simultaneously build an industry-wide foundation of social media analytics and standardize influencer casting practices, neither of which currently exist today. This will eliminate a lot of the confusion which is prevalent amongst brands, influencers and talent agencies and reduce unnecessary spending.”

Throughout the partnership, D’Marie will work with the CFDA to measure the impact of unique metrics within the social media content published by brands including product colors, categories and price points. D’Marie aims to utilize its existing technology, database and influencer network to build a foundation of data for the CFDA, providing its members with enhanced social marketing strategies. 

D’Marie CEO Frank Spadafora will also act as mentor to the current CFDA {Fashion Incubator} class, consulting on a variety of social media and influencer casting needs to the fashion designers in the business development program.

“Social media and digital influencers continue to contribute to the fashion narrative in a powerful way,” said Adam Roth, Vice President of Strategic Partnerships for the CFDA. “We are pleased to work with D’Marie Analytics to help our CFDA Members maximize their digital communication.”

ABOUT CFDA: The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade organization founded in 1962, whose membership consists of more than 500 of America’s foremost womenswear, menswear, jewelry and accessory designers.

ABOUT D’MARIE: D’Marie Analytics is a social media analytics and casting software company. D’Marie's platform connects brands with influencers and quantifies the success of social media campaigns. D’Marie’s unique algorithm measures 56 metrics across Facebook, Twitter and Instagram, creating the first widely respected standardized database of influencer valuations. The company uses its data to cast and design high-impact social media content, offering strategic consulting, shoot production and publishing management.